About Deal-Crafted:

Crafted Systems for Smarter Commerce

Discover. Empower. Align. Live.

We build practical AI automation systems that help small businesses work smarter — not harder.

Deal-Crafted is a brand of Pulsifer Enterprises LLC, founded on one simple belief:
small businesses deserve big-business efficiency.

We design, implement, and document AI automations for Shopify stores so owners can reclaim their time, reduce busywork, and focus on growth.

Our name comes from the DEAL framework — Discover, Empower, Align, Live — a principle that guides everything we build:

  • Discover what’s slowing you down.

  • Empower you with tools that fit your workflow.

  • Align technology with your business goals.

  • Live with systems that run smoothly in the background.

Behind Deal-Crafted is a background in operations and circulation management — years of experience in logistics, reporting, and efficiency at scale. That foundation built our obsession with precision and repeatable systems.

Now, we bring that same discipline to digital operations, crafting automation setups that are:

  • Simple enough to maintain yourself.

  • Documented for future hand-off or resale.

  • Flexible as your store grows.